5 Marketing Benefits of Unique Gift Boxes

- Aug 21, 2019-

You might remember when you were a child and you rummaged through your grandfather’s things. You may have noticed a wooden box that was filled to the brim with a diverse array of trinkets, from cigars to coins to cards. Could you imagine your grandchildren doing that with a paper gift box? Unlikely, plus it’s not as romantic.

Believe it or not, one of the biggest trends in the world of small business is the wooden gift box.

A growing number of companies are utilizing the wood gift box to ensure their business can be new, hip, exciting, and artistic. Sure, it may require a bit more time and expense, but it is a worthwhile investment.

Still unsure of adopting wooden gift boxes into your packaging schemes?

Here are five reasons why you should offer wooden gift boxes:

1. You Stand Out from the Crowd

For the most part, companies use the same old method of gift boxes: paper or plastic.

Yes, it is true that these types of gift boxes are reliable and can allow you to reuse them in the future for anything else you wish. However, just because they are dependable for future use, it doesn’t necessarily mean that it’s unique.

Indeed, using a wooden gift box allows your brand to stand out from the crowd. Since it is rare that a consumer will be given such a box by the myriad of other brands he or she frequents, you can appear to be different.

You just need your products to back up your originality.

2. It’s Becoming a New Trend

A simple search on Pinterest or Instagram will yield dozens, if not hundreds, of results showcasing businesses tapping into their creative side by using wooden gift boxes (see below).

In other words, wooden gift boxes are quickly becoming a big trend in the marketplace.

You can’t get left behind or be slow to adopt this latest creative endeavor. Otherwise, one of two things will happen: consumers will think you don’t know what’s happening in the market or they will think you’re just copying what others are doing.

If you get in on the ground floor, then you can certainly gain some followers.

3. Tap Your Creative Side

Suffice to say, most people are creative, but the business world hardly allows us to tap into that creativity. Well, this is your opportunity to do so.

A wooden gift box can be designed in a plethora of different ways: colors, images, styles, and whatever else is in your mind.

There is just one important thing you need to remember: ensure the wooden gift box matches your brand’s image, substance, and style. Anything that is out of left field could hurt the brand.

4. Customers Will Remember You

Not only do businesses aim for brand awareness, but companies also want consumers to remember them. Whether it is for their apparel needs or for their exceptional iPhone covers, startups and corporations alike do their best to get customers to turn to them for a particular item they need.

Why do you think the most iconic brands are always advertising? Yes, we all know about Coca-Cola, but the corporation is always on television, billboards, and social media.

5. Maximize the Space in Boxes

A wooden gift box proffers more space than your typical plastic or paper gift box. This can serve as an opportunity to maximize this space in more ways than one.