Serialization In the practical application of cosmetic packaging, there are generally two situations. One is that the same brand and different functional cosmetics are packaged in a series to facilitate the purchase of consumers, while at the same time making the overall price lower than the total purchase price. price. For example, a series of cosmetics of a brand maintains the overall design style, and then uses a larger container to package various cosmetics as a sales unit for overall sales; second, the same brand, the same main function, but different A series of cosmetics with auxiliary functions, or a series of cosmetics of the same brand, the same function, but different formulas, designed in the packaging design. For example, a brand of various moisturizers, the main function is skin care, but the auxiliary functions are different, and like a brand of various cleansing milk, its function is cleansing, but the manufacturing formula is different. For this series of cosmetics, in the packaging design, it should meet the characteristics of serial packaging design, not only to achieve the role of series packaging, but also conducive to consumer choice.