Humans didn’t usually wrap gifts, although the culture has been round for a long time. so why can we insist on hiding presents when they’re going to be torn open, regularly within hours of wrapping them within the first area?
A now well-known examine posted inside the journal of customer psychology within the early Nineteen Nineties looked at our relationship to present wrap and its consequences on our attitudes. the outcomes are thrilling for any present giver: seemingly receiving a gift wrapped in pretty paper and bows cues us to experience glad. this satisfied feeling positively affects our impressions approximately anything is inside, making us greater apt to like what we receive.
If in reality wrapping a gift could make someone more likely to enjoy our gift, it’s possibly we’re going to preserve up with the subculture. but are there options to producing and throwing away boatloads of paper, bows, and tape each year?