How To Design The Color Of The Carton Package

- Jan 14, 2019-

Carton packaging is often a product's outer packaging, which is highly valued. Therefore, it is required to be beautiful and satisfying people's aesthetics. This depends on the color design and deployment, and the connotation attached to the graphics and text should also be expressed.


The most important thing is the color of the carton packaging. Hue is the general tendency of the color configuration on the screen, the total mood, is the main color of a group of colors, and dominates the printing technology in the whole picture. The packaging requirements are visually highlighted from the moment on the long-distance shelves to convey product information, which requires a strong overall tone to match the printing market.


Therefore, the key to packaging color design is the color design equipment consumables. The tone design requirements are consistent with the main features of the product. Tone design requirements are consistent with the times, different regions, and different nationalities, and should be able to adapt to this change and conform to the trend of the times.


Moreover, it is the contrast and contrast of colors. The two opposite colors are called contrasting colors, and the difference in hue brightness is the biggest, leaving a vivid and strong contrasting printing tool. Color can only be correctly expressed in the image printing alliance through comparison.


There is contrast, there is reconciliation. Two similar colors are called blending color printing tools. Color harmony gives people a sense of subtlety, richness, elegance, pleasure and comfort.


The basic requirement of packaging color design is to deal with the relationship between change and unity, seek change in unity, and seek unity in change. This is the so-called color rhythm.