Because the gift box is an extension of the social needs of packaging. Therefore, it not only has the role of packaging and highlights part of the role to a certain extent. The delicacy of the gift box is in direct proportion to the increase of the value of goods, and weakens the use value of goods to a certain extent. The protection of goods is not much different from that of ordinary packaging. To highlight the value, more expensive and beautiful lining will be used to protect goods, such as silk. In the circulation link is not so convenient as the general packaging, the value of the gift is relatively high, the cost in circulation must be high, such as free from collision, free from deformation. There is no doubt that the beautification of goods to attract customers has a super-high impact.